FAQ and tutorial for how to set up a combo offer and what it means.

What is a combo offer?

A combo offer is a type of offer that gives you a new (better) price, rather than a discount. You can combine products to set a better group price when purchased together.

The combo offers works in the mobile app, MPOS and Web Preorder. If you want the combo offer to work only in the mobile app (or when scanning) choose Target group: Verified members when creating the offer.

Start

Go to the page Combo offer under the Loyalty tab in Cloud. Click the Create button in the left corner. A popup window appears

Open

1. Type a name you like to call your Combo offer. This name is internal so it will only be shown in Cloud for you, the app users will never see it.

2. Select which campaign you like to connect it to.

3. Click create.

Product selection

This is where you create the product setup for the combo offer.

A combo offer is built by groups of product selections. For each selection the customer needs to make a choice, a selection can hold one or many products. You can have as many or few selections as you like.

To make it easier to explain, we will set up a Lunch deal as an example.

Lunch deal: You like your customers to choose: one burger + one side + one drink.
To set up this we need 3 selections, A+B+C. The grey box (see image) is a selection.

Open

1. Click on the grey box to start add products to your first selection. In this example, the burgers.

2. The Multi picker opens and lets you select what product you like to have in the first selection.
   Tip: To easily find your products, use the filter on the left to e.g. filter on your “App menu” sections.
   
   

You can see all the products you have picked for this selection if you click on the tab “Selected products” in the left top corner.

This selection (A) holds products from two different product groups “Hamburgare” and “Sallad”. The products categorize so you easy and quick can set the same price on all included products in the same product group.

3. Enter the price you like to set on the selected products. If you set the price in the input field on the top of the product group the price will apply to all included products in that product group. To have unique prices, just enter the price at the input field direct on that product row.

4. To add a new selection (for selection C) just click the yellow button in the bottom “Add new selection”.
Add products to all of the desired selections and set prices on them.

At the bottom of the page: “Expected combo price”, you can see the price range your offer will have depending on what choices the consumer picks. A+B+C = combo price between 100-125 SEK.

5. Press Save when satisfied - Continue to next page Settings.

Settings

Appearance

This is where you create the visual offer that the customers can see in the mobile app.

1. Write the text for the Heading and Body. Make sure that the texts make it clear what the combo offer deal is about and what products the customer can choose from.

2. Image.
   Import a picture to represent your combo offer. Click on the plus sign and select a picture from your computer.

3. Push notification:
   Fill in a message if you like to notify your customers/desired target group about the combo offer, max 100 characters. (Please keep in mind that too many push notifications can be annoying for the costumers.)

Scheduling

Select the dates for when you want the combo offer to start and end. (The offer won't be visible in the app until the start date.)
Click at the rectangle with dates. A calendar box will pop up. Click on the desired start and end dates.

Target group

The target group is your way to select the specific users you like to reach with your communication. You have a lot of choices and possibilities here to target specific customers and behaviors.

1. Click on the target group you like to reach.

   1. Everyone - Everyone includes mpos and web preorder if you have these. If you select this, go directly to the next heading Limitations.

   2. Verified members - goes to all verified mobile app users (also possible to scan the mobile app in the restaurants to use the offer). If you select this go directly to next heading Limitations.

   3. Custom group, go to step 2 below.

   4. Business customers, go to step 3 below.

   5. Loyalty level, go to step 4 below.
      
      

2. Custom group - Here you have the ability to target/direct your communication to a group of customers depending on when or what they have purchased earlier.

   Depending on your choice you can see how many people the communication will reach out to.
   You can choose one or several target options, pick and mix however you like. Options:

   1. Select one or several days.

   2. Select a period of the day.

   3. Select one product. (E.g. Target all customers who have purchased an “Original”).
      
      Proceed to step 5 below.
      
      

      
      
      

3. Business customers - (if you have this feature) Choose the business customers you like to receive the communication, you can choose more than one. Proceed to step 5 below.
   
   

4. Loyalty Level - (if you have this feature) Choose the loyalty levels that you like to receive the communication, you can choose more than one. Proceed to step 5 below.
   
   
   

   
   
   

5. Target new customers?
   
   
   

   
   When should the customer have registered in the app to receive the offer?
   If you like to target customers who have registered to the app in a certain time e.g. new customers under a specific period, use this setting to specify what date. You can enter either a “from”-date, “to”-date or both. If not, choose Anytime.
   
   Number of days the communication will be visible after registration in app
   This setting is useful if you like to communicate and premiere new customers.
   For example: Set up an offer for a long time period (e.g. 6 months) to target all new customers under that period. In the setting “Days” enter “14”. In this way, the customers will have access to the offer the first 14 days after they have been verified as members. If not, leave blank.

Limitations

This section is optional and can be skipped. The preselected settings as this image shows are set as default.

Available through dining type
Do you want the offer to apply to both takeaway and eat-in orders? Or should it only work e.g. for customers who order in the app or scans the offer (from the app) at the register but eat in the restaurant?

Available on days
What days should the offer be valid? You can choose one, some or all days.

When does the customer have to pick up their order?
This setting determines what time of the day the offer should be valid. E.g. Lunchtime 11-14.
The customer can make the order at any time (preorder) but not collect the order until the selected pick up time is reached. The customer also needs to set the corresponding pickup time in the app when the order is made to be able to get access to the offer. In this example has the order to be picked up between 11-14 o'clock.

Restrict offer to specific stores
Pick one or more restaurants from the drop-down list if you like an offer only to be valid on those restaurants. All customers with the app can see the offer in the app, but it can only be redeemed at the selected restaurants.

Available on platform
This applies only if you have web preorder, otherwise skip this.
Here you can decide if the offer also should be open to unverified web preorder customers.

Amount of offers that can be redeemed
Have you made a really good offer and want to limit how many offers can be redeemed?
Just click Specified number and enter your desired number in the input field.

Allow offer to be used in the same order more than one time?
If NO is chosen: You will limit the usage of the combo offer to only one at each purchase. If the customer likes to order two of the products in the Combo offer they will have to pay the standard price on the second product.

How many times can a customer redeem the combo offer?
Here you can limit how many times a certain user can use an offer, select once or Specified number and enter that amount of redeems you like your customer to have. E.g. 3 = 3 uses.

For example: If you combine the two settings about limited uses above, you can e.g. set 100 uses, max 1 per user. All app users you have targeted will see this offer but it is the “first come” (först till kvarn) rule that will apply. When a user has used his/hers 1 redeem, the offer will disappear from his/her app but will still be visible for those who have not redeemed the offer. After all 100 uses have been redeemed the offer will disappear from all user's apps.

Can this be combined with other offers?
This setting determines if the offer can be used together with another offer.

General

Name & Connect to a campaign
Here you have the possibility to change the name and the campaign from what you decided when you started to create the combo offer.

You have now gone through all settings, your Combo offer is now done!

Save if you are happy and press Publish to make it available for the customers. It will be active from the date picked as the start date

Summary

Here you can see a summary of your combo offer.

Read it thoroughly and make sure that everything looks right. If you like to change something, just go back by clicking on the desired page and edit the information. Remember to save after a change.

You are done! The combo offer will show up in the app from the start date you entered in the Scheduling section.

FAQ

What is a combo offer?

A combo offer is a type of offer that gives you a new (better) price, rather than a discount. You can also combine products to set a better group price when purchased together.

The combo offers works in the mobile app and MPOS. If you want the combo offer to work only in the app (or when scanning) choose Target group: Verified members when creating the offer.

What is “Expected combo price:”?

Expected combo price is the expected price that the customers will pay when combining the products. This also means that if you have different prices in the same category, the expected combo price can vary based on which product is purchased.
Example:

• Coffee 10 kr & Cookie 10 kr = Expected combo price: 20 kr

• Coffee 10 kr or Tea 15 kr & Cookie 10 kr = Expected combo price: 20-25 kr
  
  

Where do I find the combo offer in the app?

You’ll find the combo offers on the same page as the regular offers (Erbjudanden/Offers)

How do I use a combo offer in the app?

When you add your products to your cart, the offer will automatically apply and you will see a new combined price for the chosen products.

Can a combo offer be combined with other offers?

The default setting on combo offers is “yes” but you can change this under Limitations